TY  - BOOK
AU  - Dalton, Jeremy
TI  - Reality check: : how immersive technologies can transform your business
SN  - 9781789666335
U1  - 658.812 
PY  - 2021///
CY  - London
PB  - Kogan Page 
KW  - Customer Relations - Technological Innovations
KW  - Shared Virtual Environments - Economic Aspects
N1  - Table of contents

Chapter - 01: Loading...;Chapter - 02: Why XR Means Business;Chapter - 03: Learning and Development;Chapter - 04: Operations;Chapter - 05: Sales and Marketing;Chapter - 06: Five Phases of XR Implementation;Chapter - 07: Discovery Challenges;Chapter - 08: Design and Development Challenges;Chapter - 09: Deploy and Debrief Challenges;Chapter - 10: A Beginner's Guide to Creating Quality 360 Video Content;Chapter - 11: Common Misconceptions and Criticisms of XR;Chapter - 12: Why Now?;Chapter - 13: Conclusion;Chapter - 14: The Machinery Behind XR
N2  - Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful, and cost-effective business solutions. The up and coming voice of AR and VR for businesses, the author uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results
ER  -