Reality check: how immersive technologies can transform your business
- London Kogan Page 2021
- ix, 238 p.
Table of contents
Chapter - 01: Loading...;Chapter - 02: Why XR Means Business;Chapter - 03: Learning and Development;Chapter - 04: Operations;Chapter - 05: Sales and Marketing;Chapter - 06: Five Phases of XR Implementation;Chapter - 07: Discovery Challenges;Chapter - 08: Design and Development Challenges;Chapter - 09: Deploy and Debrief Challenges;Chapter - 10: A Beginner's Guide to Creating Quality 360 Video Content;Chapter - 11: Common Misconceptions and Criticisms of XR;Chapter - 12: Why Now?;Chapter - 13: Conclusion;Chapter - 14: The Machinery Behind XR
Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful, and cost-effective business solutions. The up and coming voice of AR and VR for businesses, the author uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.