Moin, S. M. A. <br/><br/>
Brand storytelling in the digital age:   theories, practice and application 

 - Switzerland  Palgrave Macmillan  2020 
 - xvi, 100 p. 
<br/><br/> Table of contents<br/><br/>Introduction: The Ancient Art of Storytelling and the Language of Marketing<br/>Brand Storytelling: A Review of the Interdisciplinary Literature<br/>Storytelling for Minds: Neuroscience’s Approaches to Branding<br/>Storytelling for Hearts: Brand–Consumer Conversations in the Digital Age<br/>Character and Plot: Narrative Structure and the Art of Archetype Enactment<br/>Conclusion: The Future of Storytelling 
<br/><br/><label>ISBN: </label>9783030590840 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand storytelling
<br/><br/><label>Dewey Class. No.: </label>658.827  / MOI