Mukherjee, Abhik Kumar

Entrepreneurship development and business ethics - New Delhi Oxford University Press 2021 - xx, 328 p.

Table of Contents:


Module I: Entrepreneurship Development
1. Introduction to Entrepreneurship and Entrepreneur
2. Entrepreneurship and Creative Behaviour
3. Entrepreneurship and Micro, Small, and Medium Enterprises
4. Entrepreneurship and Family-owned Business
5. Stimulation, Support, and Sustainability in Entrepreneurship
6. Actors of Entrepreneurship Support System
7. Preparation for Entrepreneurial Ventures
8. Establishment and Operations of Business Ventures
9. Mobilization of Resources
10. Entrepreneurship and Start-up Ventures
Module II: Business Ethics
11. Fundamental Concepts of Ethics
12. Introduction to Business Ethics
13. Ethics and Corporate Social Responsibility
14. Principles of Business Ethics
15. Ethical Applications in Functional Areas of Business
16. Values and Ethics in the Workplace
17. Ethics and Corporate Culture
18. Globalization and Cross Culture Issues in Ethics
19. Ethics and Corporate Governance

The aim of this book is to help enable students to gain exposure to the world of entrepreneurship and acquire awareness about the ethical facets of business. This book is primarily intended to cater to the needs of the students of the Bachelor of Commerce course (Honours and General) in different universities, specifically University of Calcutta. The book has been developed as per the newly introduced semester-based Choice-based Credit System (CBCS) syllabus (2017) of the University of Calcutta. Moreover, it also guides the students undergoing different professional courses, viz. BBA and MBA.

9780199494460


Entrepreneurship
Business Ethics

338.04 / MUK