TY  - BOOK
AU  - Moss, Christoph
TI  - Corporate newsroom: : steering companies efficiently through communication
SN  - 9783030676445
U1  - 658.45 
PY  - 2021///
CY  - Switzerland
PB  - Springer
KW  - Communication in organizations
KW  - Public relations
KW  - Communication--Management
KW  - Digital communications
KW  - Communication
N1  - Theoretical Basics
Front Matter
Pages 5-5
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Integrated Communication in the Corporate Newsroom as a Contribution to Enterprise Value
Christoph Moss, Niklas Stog
Pages 7-14
The Journalistic Newsroom as a Blueprint for Corporate Communications
Lara Behrens, Christoph Moss, Mona Sadrowski
Pages 15-25
The Corporate Newsroom Model
Christoph Moss
Pages 27-47
Strategic Content Marketing in the Corporate Newsroom
Mirko Lange
Pages 49-65
Efficiency and Effectiveness: Controlling in the Corporate Newsroom
Lara Behrens, Christoph Moss, Niklas Stog
Pages 67-90
The Dissemination of Corporate Newsrooms in Practice: Empirical Studies
Christoph Moss, Mona Sadrowski
Pages 91-100
The Digital Shop Window: The Social Media Newsroom as a Communicative Hub
Dominik Ruisinger
Pages 101-114
Case Studies
Front Matter
Pages 115-115
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Case Study DATEV: The Introduction of a Corporate Newsroom as a Change Project
Christian Buggisch
Pages 117-127
Case Study Dutch National Police: Building Trust with a Corporate Newsroom
Ghaida Al-Warith, Christoph Moss
Pages 129-136
Case Study R+V Insurance: Meeting New Challenges with a Corporate Newsroom
Christoph Moss
Pages 137-143
Case Study Swiss Life Germany: The Corporate Newsroom as a Motor of Digitisation
Christoph Moss
Pages 145-154
N2  - Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer.

The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy.

The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. 

This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level
ER  -