TY - BOOK AU - Wylie, Christopher TI - Mindf*ck: : inside Cambridge analytica's plot to break the world SN - 9781788165068 U1 - 355.3434 PY - 2019/// CY - London PB - Profile Books  KW - Political corruption KW - World politics KW - Information warfare KW - Political campaigns--Corrupt practices KW - Presidents--Election KW - Whistle blowing N2 - In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real. The firm was created to launch the then-unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing. ER -