TY  - BOOK
AU  - Lal, Devyani M.
TI  - Design thinking: : beyond the sticky notes
SN  - 9789391370701
U1  - 658.575201 
PY  - 2021///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Product design
KW  - Creative thinking
N2  - Design thinking may forever remain as Ideo’s original creative solution to innovation but today it has been popularly adopted by Apple, Google, Samsung and the GEs of the world as a go to mantra for business growth. While Ideo and other Silicon Valley experts have always been emulated for their unique thinking, the dynamic variables of Indian industry such as its competitive economy, evolving demographics, tastes and preferences prove that prescribed design thinking models do not always provide absolute solutions.
ER  -