Mohr, Jakki J. <br/><br/>
Marketing of high-technology products and innovations 

 - 3rd 
 - Noida  Pearson India Education Services Pvt. Ltd.  2015 
 - 542 p. 
<br/><br/>Table of Content<br/>CHAPTER 1   Introduction to World of High Technology Marketing<br/>CHAPTER 2   Strategic Market Planning in High-Tech Firms<br/>CHAPTER 3   Culture and Climate Considerations for High-Tech Companies<br/>CHAPTER 4   Market Orientation and Cross-functional (Marketing/R&D) Interaction<br/>CHAPTER 5   Partnerships/Alliances and Customer Relationship Marketing<br/>CHAPTER 6 Marketing Research in High-Tech Markets<br/>CHAPTER 7   Understanding High-Tech Customers<br/>CHAPTER 8   TECHNOLOGY AND PRODUCT MANAGEMENT<br/>Chapter 9  Distribution Channels and Supply Chain Management in High-Tech Markets<br/>CHAPTER 10  Pricing Considerations in High-Tech Markets<br/>CHAPTER 11   Marketing Communication Tools for High-Tech Markets<br/>CHAPTER 12  Strategic Considerations in Marketing Communications<br/>CHAPTER 13<br/>END-OF-BOOK CASES 
<br/><br/> Provide your students with the vital information they need to successfully market high-tech products. <br/><br/><br/>Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.<br/><br/><br/>The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices. <br/> 
<br/><br/><label>ISBN: </label>9789332536623 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High technology industries--Marketing
<br/><br/><label>Dewey Class. No.: </label>620.0068  / MOH