Baker, Michael <br/><br/>
Product strategy and management 

 - 2nd 
 - New Delhi  Pearson India Education Services Pvt. Ltd.  2017 
 - xviii, 541 p. 
<br/><br/>Part I: The theoretical foundations<br/>Competition and product strategy<br/>The product in theory and practice<br/>Buyer behaviour<br/>The product life cycle in theory and practice<br/>Product portfolios<br/><br/>Part II: New product development<br/>The importance, nature and management of the new product development process<br/>New product strategy<br/>Idea management for new product development<br/>Screening new product ideas<br/>Concept development and testing<br/>Business analysis<br/>Product testing<br/><br/>Part III: Product management<br/>Commercialization: test marketing and launching the new product<br/>Managing growth<br/>Managing the mature product<br/><br/>Part IV: Product elimination<br/>Controlling the product line: an overview of the deletion decision<br/>Reaching the decision to delete a product<br/>Implementing the deletion decision<br/>Reprise 
<br/><br/> From new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product innovation strategy, new product ideas screening, product testing, managing growing and mature products, and product deletion. The nature and practice of these processes are central to the firm's overall strategy for competitiveness, and this book repeatedly emphasises the fundamental relationship between the success of a product and the survival of the firm. Whether they are studying at undergraduate, postgraduate or MBA levels, students will find this book essential to their understanding of this important subject area. 
<br/><br/><label>ISBN: </label>9788131724286 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product strategy
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAK