TY  - BOOK
AU  - Gupta, Prachi
AU  - Aggarwal, Ashita
AU  - Majra, Hufrish
AU  - Jacob, Isaac
AU  - Venkatesh, Shanthi
TI  - Marketing management: Indian cases
SN  - 9789332587106
U1  - 658.8 
PY  - 2018///
CY  - New Delhi
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Marketing management
N1  - Table of Content
• Explore marketing mix with MTR Foods
• Understand customer value with India's e-commerce space and Flipkart
• Delve into the world of Information System and data utilization with Starbucks and Amazon
• Learn to leverage corporate trust and technology strength in the B2B market with Zicom
• Comprehend marketer's challenges and complexities with Facebook's strategies in India and China
• Mahindra & Mahindra explains consumer segmentation strategies
• Kellogg's Corn Flakes shows the way to find market for a product
• Fevicol demonstrates how to reinvent brand and sales
• Oreo illustrates the advantages of effective integrated marketing communication
• Comprehend digital marketing with Wonder Cement
• Unilever shows the way to build brand and market with holistic marketing initiatives

N2  - Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses
ER  -