Gupta, Prachi <br/><br/>
Marketing management: Indian cases 

 - New Delhi  Pearson India Education Services Pvt. Ltd.  2018 
 - Various Pages 
<br/><br/>Table of Content<br/>• Explore marketing mix with MTR Foods<br/>• Understand customer value with India's e-commerce space and Flipkart<br/>• Delve into the world of Information System and data utilization with Starbucks and Amazon<br/>• Learn to leverage corporate trust and technology strength in the B2B market with Zicom<br/>• Comprehend marketer's challenges and complexities with Facebook's strategies in India and China<br/>• Mahindra & Mahindra explains consumer segmentation strategies<br/>• Kellogg's Corn Flakes shows the way to find market for a product<br/>• Fevicol demonstrates how to reinvent brand and sales<br/>• Oreo illustrates the advantages of effective integrated marketing communication<br/>• Comprehend digital marketing with Wonder Cement<br/>• Unilever shows the way to build brand and market with holistic marketing initiatives<br/>  
<br/><br/> Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses. 
<br/><br/><label>ISBN: </label>9789332587106 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUP