TY  - BOOK
AU  - Bono, Edward De
TI  - Lateral thinking: a textbook of creativity
SN  - 9780241257548
U1  - 153.35 
PY  - 2016///
CY  - London
PB  - Penguin Books Ltd.
KW  - Lateral thinking
KW  - Creative thinking
KW  - Thought and thinking
KW  - Creative ability
N2  - The classic work about improving creativity, and thinking more productively.

THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono

In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. Lateral thinking is all about freeing up your imagination.

Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more productive and formidable thinker.

About the author
ER  -