TY - BOOK AU - Aristotle TI - The art of rhetoric SN - 9780007920693 U1 - 808.5 PY - 2012/// CY - London PB - HarperCollins Publishers KW - Rhetoric KW - Aesthetics N2 - Here Aristotle establishes the methods of informal reasoning, provides the first aesthetic evaluation of prose style and offers detailed observations on character and the emotions. This work is a consideration of the force of persuasion and sophistry, and a compelling guide to the principles behind oratorical skill ER -