Aristotle <br/><br/>
The art of rhetoric 

 - London  HarperCollins Publishers  2012 
 - viii, 238 p. 
<br/><br/> Here Aristotle establishes the methods of informal reasoning, provides the first aesthetic evaluation of prose style and offers detailed observations on character and the emotions. This work is a consideration of the force of persuasion and sophistry, and a compelling guide to the principles behind oratorical skill. 
<br/><br/><label>ISBN: </label>9780007920693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Rhetoric<br/>Aesthetics
<br/><br/><label>Dewey Class. No.: </label>808.5  / ARI