Monippally, Matthukutty M. <br/><br/>
Business communication: from principles to practice  

 - Chennai  McGraw Hill Education (India) Pvt. Ltd.  2019 
 - viii, 419 
<br/><br/>Table of content<br/><br/>PART 1<br/>Communication: Principles<br/>1. The Challenge of Communication<br/>2. The Process of Communication<br/>3. The Building Blocks of Communication<br/>4. Common Barriers to Communication<br/>5. Listening - The Heart of Communication<br/>6. Cross-Cultural Communication<br/>7. Cross-Gender Communication<br/>8. Assertive Communication<br/>9. Persuasive Communication<br/>10. Strategic Communication<br/>PART 2<br/>Communication: Practice<br/>11. Public Speaking<br/>12. Business Presentations<br/>13. Meetings and Group Discussions<br/>14. Telephoning and Teleconferencing<br/>15. Communication by Virtual Teams<br/>16. Business Writing: Core Qualities<br/>17. Letters and Memos<br/>18. Professional Email<br/>19. Analytical Reports<br/>20. Business Proposals<br/>21. Self-Presentation as a Job-seeker<br/>22. The Way of the eWorld 
<br/><br/> Business communication has undergone a major change in the past few years but the basic concepts remain the same. This book integrates the age-old concepts of communication with the new-age concepts thereby providing a seamless equilibrium of conceptual and practical aspects of the subject. Written in an anecdotal style, the book does not only impart knowledge but also makes for a very interesting read. This approach helps in learning and retaining the concepts. 
<br/><br/><label>ISBN: </label>9781259026164 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication<br/>Communication in organizations
<br/><br/><label>Dewey Class. No.: </label>658.45  / MON