Gormley, Steven R. <br/><br/>
Investing in cannabis for dummies 

 - New Jersey  John Wiley & Sons, Inc.  2021 
 - xii, 286 p. 
<br/><br/>TABLE OF CONTENTS<br/>Introduction 1<br/><br/>About This Book 1<br/><br/>Foolish Assumptions 2<br/><br/>Icons Used in This Book 3<br/><br/>Beyond the Book 4<br/><br/>Where to Go from Here 4<br/><br/>Part 1: Getting Started with Cannabis Investing 5<br/><br/>Chapter 1: Taking the Nickel Tour 7<br/><br/>Weighing the Pros and Cons of Investing in Cannabis 8<br/><br/>Pros 8<br/><br/>Cons 9<br/><br/>Deciding Whether to Invest in Businesses That Touch the Plant or Those That Don’t 11<br/><br/>Exploring Your Investment Options 12<br/><br/>Starting your own business 12<br/><br/>Investing in cannabis real estate 13<br/><br/>Buying and selling stocks 14<br/><br/>Diversifying with exchange traded funds and mutual funds 15<br/><br/>Considering private investment opportunities 15<br/><br/>Finding Investment Opportunities 16<br/><br/>Researching Investment Opportunities 17<br/><br/>Planning Your Investment Strategy 19<br/><br/>Investing in a Cannabis Business 20<br/><br/>Chapter 2: Exploring Cannabis Business Types 23<br/><br/>Choosing Sides: Medical or Adult-Use? 24<br/><br/>Investing in medical marijuana 24<br/><br/>Investing in adult-use marijuana 25<br/><br/>Recognizing Different Cannabis Business Types 26<br/><br/>Cultivation 27<br/><br/>Manufacturing 28<br/><br/>Processed product brand 30<br/><br/>Retailers/dispensaries 30<br/><br/>Device makers 31<br/><br/>Considering Ancillary Businesses 31<br/><br/>Breweries 32<br/><br/>Banking, payroll, and other cash management services 32<br/><br/>Blockchain and other technologies 34<br/><br/>Delivery services 34<br/><br/>Grow equipment manufacturers and suppliers 35<br/><br/>Marketing, public relations, and advertising firms 35<br/><br/>Professional employer organizations 36<br/><br/>Pharmaceutical and biotech companies 36<br/><br/>Real estate 37<br/><br/>Security services and security equipment suppliers 38<br/><br/>Software companies 38<br/><br/>Chapter 3: Understanding the Political, Cultural, and Regulatory Landscape 39<br/><br/>Recognizing the Impact of Laws on the Industry 40<br/><br/>Getting up to speed on U.S federal law and enforcement 40<br/><br/>Brushing up on state cannabis laws 44<br/><br/>Considering local laws, too 45<br/><br/>Examining cannabis laws in other countries 46<br/><br/>Riding the Waves of Politics and Culture 46<br/><br/>Checking the nation’s pulse 47<br/><br/>Debunking misconceptions of cannabis and users 49<br/><br/>Examining activism 50<br/><br/>Tuning into cannabis culture 52<br/><br/>Accounting for the High Costs of Doing Business 53<br/><br/>Regulatory and compliance costs 53<br/><br/>Federal, state, and local taxes 54<br/><br/>Security costs 55<br/><br/>Chapter 4: Sizing Up the Risks and Rewards of Cannabis Investing 57<br/><br/>Weighing the Risks 58<br/><br/>Falling victim to con artists 58<br/><br/>Investing in an overvalued company 60<br/><br/>Accounting for dilution risks 61<br/><br/>Weighing the risks of potential commoditization 62<br/><br/>Recognizing the possibility of changes in how federal marijuana laws are enforced 63<br/><br/>Considering the impact of state and local regulation and enforcement 64<br/><br/>Evaluating risks associated with obtaining banking and financial services 65<br/><br/>Anticipating the impact of possible supply and demand imbalances 65<br/><br/>Considering the possibility of business failure 67<br/><br/>Assessing the Potential Rewards 67<br/><br/>Deciding Whether Investing in Cannabis is Right for You 68<br/><br/>Considering your investment goals 68<br/><br/>Assessing your own risk tolerance 69<br/><br/>Part 2: Doing Your Homework 71<br/><br/>Chapter 5: Exploring Your Investment Options 73<br/><br/>Comparing Public versus Private Investment Options 74<br/><br/>Understanding how companies raise capital 74<br/><br/>Investing in private companies 76<br/><br/>Investing in public companies 78<br/><br/>Investing Domestically or Abroad? 79<br/><br/>Investing in Cannabis or Ancillary Businesses? 81<br/><br/>Buying and Selling Cannabis Stocks 83<br/><br/>Going mainstream with listed stocks 83<br/><br/>Bargain hunting with unlisted, over-the-counter stocks 84<br/><br/>Diversifying with exchange traded funds 84<br/><br/>Betting on an index with exchange traded notes 86<br/><br/>What about mutual funds? 86<br/><br/>Buying and selling shares of Canadian cannabis companies 87<br/><br/>Investing as a Venture Capitalist 88<br/><br/>Chapter 6: Digging Up Cannabis Investment Opportunities 89<br/><br/>Using Online Investment Tools and Apps 90<br/><br/>Cannabis Stock Trades 91<br/><br/>Yahoo! Finance 91<br/><br/>Morningstar 92<br/><br/>FINVIZ 92<br/><br/>ETFdb.com 93<br/><br/>FeeX 93<br/><br/>FRED 93<br/><br/>The Marijuana Index 94<br/><br/>Marijuana Stocks 94<br/><br/>Barchart 94<br/><br/>Apps 95<br/><br/>Staying Abreast of Cannabis Industry News 96<br/><br/>Scoping Out Opportunities in Exchange Traded Funds 100<br/><br/>Finding Private Equity and Venture Capital Funds and Firms 101<br/><br/>Getting Investment Leads from a Broker 102<br/><br/>Chapter 7: Researching Cannabis Businesses and Stocks: Fundamental Analysis 103<br/><br/>Grasping Fundamental Analysis Basics 104<br/><br/>Researching Any Company You’re Thinking of Investing in 106<br/><br/>Assessing the management team 106<br/><br/>Evaluating the company’s financial health 109<br/><br/>Evaluating startups and investments in licenses 111<br/><br/>Looking at the company’s business strategy 112<br/><br/>Checking out the company’s competitive position 115<br/><br/>Checking any insider buying or selling 116<br/><br/>Looking into warrants and convertible securities 117<br/><br/>Following analyst coverage and conference calls 119<br/><br/>Digging up dirt 120<br/><br/>Evaluating Cannabis Cultivation Businesses 121<br/><br/>Sizing up the grow master 121<br/><br/>Checking a grower’s cost per gram 122<br/><br/>Comparing cost per gram 123<br/><br/>Considering the cultivator’s clientele 123<br/><br/>Chapter 8: Analyzing Market Trends: Technical Analysis 125<br/><br/>Comparing Technical and Fundamental Analysis 126<br/><br/>Grasping the principles of technical analysis 126<br/><br/>Weighing the pros and cons of technical analysis 128<br/><br/>Combining the best of both worlds 129<br/><br/>Gathering your tools 130<br/><br/>Spotting and Monitoring Trends 131<br/><br/>Examining different trends 131<br/><br/>Gauging a trend’s length 134<br/><br/>Following trendlines 134<br/><br/>Looking for resistance and support 135<br/><br/>Referencing Technical Charts 136<br/><br/>Getting to know the different chart types 136<br/><br/>Identifying chart patterns 138<br/><br/>Interpreting Technical Indicators 143<br/><br/>The Relative Strength Index 143<br/><br/>The Money Flow Index 144<br/><br/>Moving averages 144<br/><br/>Moving average convergence divergence 144<br/><br/>Bollinger Bands 145<br/><br/>Part 3: Buying and Selling Cannabis Stocks, ETFs, or Mutual Funds 147<br/><br/>Chapter 9: Choosing a Broker or Advisor 149<br/><br/>Defining the Broker’s Role 150<br/><br/>Distinguishing between Full-Service and Discount Brokers 150<br/><br/>At your disposal: Full-service brokers 151<br/><br/>Just the basics: Discount brokers 153<br/><br/>Deciding Whether to Fly Solo or Consult a Broker or Advisor 154<br/><br/>Finding a Cannabis-Savvy Broker or Advisor 155<br/><br/>Evaluating Brokers and Advisors 155<br/><br/>Comparing costs 156<br/><br/>Comparing quality and service 156<br/><br/>Checking credentials 157<br/><br/>Comparing online brokers 158<br/><br/>Chapter 10: Using Screening Tools 161<br/><br/>Searching the Marijuana Stock Universe 162<br/><br/>Getting Up to Speed on the Different Exchanges and Markets 165<br/><br/>Browsing through the Daily Marijuana Observer’s List<br/><br/>of OTC Cannabis Stocks 167<br/><br/>Checking Out Other Stock Screeners 168<br/><br/>Screening Cannabis Investment Funds 170<br/><br/>What to Screen for 172<br/><br/>First up: The major categories 172<br/><br/>The main event: Specific filters 173<br/><br/>Valuation measures 175<br/><br/>Financial Highlights 176<br/><br/>A Few Final Points to Keep in Mind 176<br/><br/>Chapter 11: Placing Buy and Sell Orders for Cannabis Stocks and ETFs 177<br/><br/>Understanding the Bid-Ask Spread 178<br/><br/>Placing an Order to Buy or Sell Shares 179<br/><br/>Choosing an Action 182<br/><br/>Buy 182<br/><br/>Sell 182<br/><br/>Sell all shares 182<br/><br/>Understanding the Different Order Types 183<br/><br/>Market orders 184<br/><br/>Limit orders 184<br/><br/>Stop orders 185<br/><br/>Trailing stop orders 186<br/><br/>Specifying a Timeframe 187<br/><br/>Day 187<br/><br/>Good till canceled 188<br/><br/>Fill or kill 188<br/><br/>Immediate or cancel 188<br/><br/>Market on open 189<br/><br/>Market on close 189<br/><br/>Chapter 12: Exploring Advanced Trading Techniques 191<br/><br/>Buying on Margin 191<br/><br/>Registering to buy on margin 192<br/><br/>Examining marginal outcomes 193<br/><br/>Striving for success on margin 194<br/><br/>Shorting a Stock 195<br/><br/>Setting up a short sale 196<br/><br/>Taking a hit when the stock price keeps rising 197<br/><br/>Responding when you feel the squeeze 198<br/><br/>Recognizing the ups and downs of shorting cannabis stocks 198<br/><br/>Part 4: Exploring Cannabis Investment Strategies 201<br/><br/>Chapter 13: Following the Money: Momentum Investing (aka Speculating) 203<br/><br/>Spotting Opportunities to Buy: Upward Momentum 204<br/><br/>Watching for Signals to Sell: Downward Momentum 207<br/><br/>Following the Smart Money 208<br/><br/>Avoiding Some of the Risks Inherent in Momentum Investing 209<br/><br/>Watching out for the short squeeze 209<br/><br/>Steering clear of pump-and-dump scams 210<br/><br/>Avoiding cannabis stock and industry bubbles 211<br/><br/>Knowing when momentum investing works and when it doesn’t 211<br/><br/>Chapter 14: Investing in Canadian Cannabis Companies 213<br/><br/>Deciding Whether to Invest in Canadian or U.S Cannabis Businesses 214<br/><br/>The pros and cons of the Canadian cannabis market 214<br/><br/>The pros and cons of the U.S cannabis market 216<br/><br/>Scoping Out the Four Leading Canadian Cannabis Companies 217<br/><br/>Canopy Growth Corporation 217<br/><br/>Cronos Group 218<br/><br/>Aurora Cannabis 218<br/><br/>Aphria 219<br/><br/>Chapter 15: Investing in Countries Where Marijuana is Legal 221<br/><br/>Argentina 222<br/><br/>Australia 223<br/><br/>Brazil 224<br/><br/>Chile 224<br/><br/>Colombia 225<br/><br/>Czech Republic 226<br/><br/>Ecuador 226<br/><br/>Germany 227<br/><br/>Greece 227<br/><br/>Ireland 228<br/><br/>Israel 228<br/><br/>Italy 229<br/><br/>Jamaica 230<br/><br/>The Netherlands 230<br/><br/>New Zealand 231<br/><br/>Norway 232<br/><br/>Peru 232<br/><br/>Poland 233<br/><br/>Portugal 233<br/><br/>Switzerland 233<br/><br/>Thailand 234<br/><br/>United Kingdom 234<br/><br/>Zambia 235<br/><br/>Chapter 16: Minimizing Risks While Maximizing Gains 237<br/><br/>Staying Plugged in to the Industry 238<br/><br/>Investing in the People, Not the Plant 239<br/><br/>Performing Your Due Diligence 239<br/><br/>Trading Cannabis Stocks on Private Markets 240<br/><br/>Investing in the Biggest Markets 241<br/><br/>Diversifying Inside and Outside the Industry 241<br/><br/>Investing in Multi-state Operators 242<br/><br/>Keep an Eye on the ETFs 243<br/><br/>Invest in Innovative Companies 244<br/><br/>Use Different Stock Order Types to Your Advantage 245<br/><br/>Don’t Get Greedy 246<br/><br/>Part 5: The Part of Tens 247<br/><br/>Chapter 17: Ten Ways to Profit When the Market Drops 249<br/><br/>Be Patient, But Vigilant 250<br/><br/>Review Your Portfolio 250<br/><br/>Cut Your Losses 250<br/><br/>Buy More Shares 251<br/><br/>Focus on Value Stocks 251<br/><br/>Short Bad Stocks 251<br/><br/>Find Potential Treasures with Bond Ratings 252<br/><br/>Rotate Sectors 252<br/><br/>Buy a Call Option 252<br/><br/>Write a Covered Call Option 253<br/><br/>Chapter 18: Ten Reasons Not to Invest in Marijuana Stocks 255<br/><br/>Marijuana is Still Federally Illegal in the U.S. 256<br/><br/>Marijuana Investment Scams Are Rampant 256<br/><br/>Earning a Profit as a Cannabis Business is a Huge Challenge 257<br/><br/>Illegal Operations Undermine Demand for Legal Products 258<br/><br/>The Industry is Very Fragmented 258<br/><br/>Oversupply is More Likely Than Not 258<br/><br/>Bad News is Just Around the Corner 259<br/><br/>Marijuana Laws Are Slow to Change 259<br/><br/>Company Shares Are Being Diluted 260<br/><br/>Demand is Unpredictable 260<br/><br/>Chapter 19: Ten (Plus One) Criteria for Choosing a Cannabis Investment 261<br/><br/>Experienced and Successful Management Team 262<br/><br/>Steady Revenue Growth 262<br/><br/>Consistent Profit Growth 263<br/><br/>Comparatively Low Price-to-Earnings Ratio 263<br/><br/>Positive Money Flow Indicator 264<br/><br/>Expanding Free Cash Flow 264<br/><br/>Operations in Other States or Countries 264<br/><br/>Growing Market 265<br/><br/>Increasing Market Share 265<br/><br/>Positive Reputation in the Industry 266<br/><br/>Manageable Debt 266<br/><br/>Chapter 20: Ten Mistakes to Avoid 267<br/><br/>Failing to Diversify Sufficiently 267<br/><br/>Relying Solely on Online Information 268<br/><br/>Not Performing Due Diligence 268<br/><br/>Believing Federal Legalization Will Happen Soon 269<br/><br/>Failing to Account for Regulations 269<br/><br/>Failing to Consider the Possibility of Bad News 269<br/><br/>Buying or Selling Too Late or Too Early 270<br/><br/>Ignoring Business Fundamentals 270<br/><br/>Expecting All Marijuana Stocks to Be Winners 271<br/><br/>Buying a Stock Just Because It’s Cheap 271<br/><br/>Index 273 
<br/><br/> DESCRIPTION<br/>Invest in one of the most exciting and booming industries available today<br/><br/>Investing in Cannabis For Dummies takes readers on an illuminating and whirlwind tour of the legal cannabis investment industry.  Written by a renowned expert in the world of cannabis, Steve Gormley (also known as the Cannabis Viking), this book provides an in-depth look at all aspects of publicly traded stocks (nationally and internationally) in the cannabis industry for medical or recreational use.<br/><br/>This book covers crucial topics for a firm understanding of investing in the cannabis industry, including:<br/><br/>How to evaluate the strength of a cannabis company<br/>The differences between investing in public and private companies<br/>Investing in different cannabis silos - from cultivation, oils, and edibles, to technology<br/>Avoiding common scams and traps<br/>Trading strategy tips<br/>Investing in Cannabis for Dummies is perfect for those who want to get in near the ground floor of an industry experiencing a massive expansion due to cannabis legalization around North America, Canada, and around the globe. 
<br/><br/><label>ISBN: </label>9781119674764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marijuana industry<br/>Commodity futures<br/>Investments
<br/><br/><label>Dewey Class. No.: </label>332.6328  / GOR