TY  - BOOK
AU  - Chandler, David
TI  - Strategic corporate social responsibility: sustainable value creation
SN  - 9789354791253
U1  - 658.408 
PY  - 2017///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Social responsibility of business
KW  - Strategic planning
N2  - A comprehensive manual for CSR in the international context but with globally applicable principles.

Since enterprises have become aware of the central role of social responsibility in the world of business, corporate social responsibility is no longer a separate operation which functions in addition to the purpose of the company. Increasingly, CSR has become a core strategic mechanism which determines the fundamental ideals of a company and hence how the company creates value in the larger marketplace. This new 4th edition of Strategic Corporate Social Responsibility introduces students to the subject keeping the idea of value creation and the strategic role of CSR firmly at its centre. It addresses the various issues and theoretical aspects of CSR and treats them as integral to the function of an enterprise in the modern world. It urges students and practitioners to look at CSR through a variety of different perspectives and thus forms a holistic idea of the subject

ER  -