Strategic corporate social responsibility: sustainable value creation
- New Delhi Sage Publications India Pvt. Ltd. 2017
- xxxiii, 3334 p.
A comprehensive manual for CSR in the international context but with globally applicable principles.
Since enterprises have become aware of the central role of social responsibility in the world of business, corporate social responsibility is no longer a separate operation which functions in addition to the purpose of the company. Increasingly, CSR has become a core strategic mechanism which determines the fundamental ideals of a company and hence how the company creates value in the larger marketplace. This new 4th edition of Strategic Corporate Social Responsibility introduces students to the subject keeping the idea of value creation and the strategic role of CSR firmly at its centre. It addresses the various issues and theoretical aspects of CSR and treats them as integral to the function of an enterprise in the modern world. It urges students and practitioners to look at CSR through a variety of different perspectives and thus forms a holistic idea of the subject.
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Social responsibility of business Strategic planning