Connor, Todd
Third shift entrepreneur: keep your day job, build your dream job
- New Jersey John Wiley & Sons, Inc. 2021
- xvi, 333 p.
TABLE OF CONTENTS
Acknowledgments vii
Foreword ix
Introduction xi
Chapter 1 Rise and Grind 1
Chapter 2 The Energy You’re Putting Out 7
Chapter 3 If I’m Honest with Myself. . . 15
Chapter 4 . . .Third Shift Entrepreneurs 23
Chapter 5 Real World Education 35
Chapter 6 Breaking Patterns 52
Chapter 7 Taking Stock 61
Chapter 8 Getting Paid to Learn 67
Chapter 9 Building an Audience 88
Chapter 10 Inviting People into the Process 104
Chapter 11 Monopoly Advantages 120
Chapter 12 Brave Conversations 124
Chapter 13 Calculating Your Return on Initiative (ROI) 131
Chapter 14 If I Build It. . . 137
Chapter 15 Assigning Your Own Homework 148
Chapter 16 Giving It a Name 163
Chapter 17 Staying Close to Your Customers 168
Chapter 18 You Can’t Do It Alone 178
Chapter 19 Finding Co-Authors 184
Chapter 20 Small Wins 193
Chapter 21 Big Wins 197
About the Author 209
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9781119708360
New business enterprises
Strategic planning
Career development
658.11 / CON