Enjolras, Manon <br/><br/>
Innovation and export: the joint challenge of the small company 

 - New Jersey  John Wiley & Sons, Inc.  2021 
 - xviii, 155 p. 
<br/><br/>TABLE OF CONTENTS<br/>Acknowledgments ix<br/><br/>Introduction xi<br/><br/>Part 1. The Relationship between Innovation and Export in SMEs 1<br/><br/>Chapter 1. The Innovation–Export Relationship: A Complex Vision 3<br/><br/>1.1. The innovation–export link: a controversial debate 4<br/><br/>1.1.1. In the industrial world: a compartmentalized vision 4<br/><br/>1.1.2. In the academic world: a causalist vision questioned 8<br/><br/>1.2. Towards a paradigm shift 16<br/><br/>1.2.1. Moving from analytical thinking to complex thinking 16<br/><br/>1.2.2. Theoretical framework: articulation of mobilized theories 21<br/><br/>1.2.3. The application of the complexity paradigm to SME innovation and export activities 30<br/><br/>Chapter 2. Joint Innovation–Export Best Practices 37<br/><br/>2.1. The construction of a theoretical frame of reference 37<br/><br/>2.1.1. Identifying innovation practices: the potential innovation index (PII) 38<br/><br/>2.1.2. Identification of export practices 41<br/><br/>2.1.3. Towards a joint reference system 44<br/><br/>2.2. What about the field? 55<br/><br/>2.2.1. Presentation of the consulted companies and method 57<br/><br/>2.2.2. Highlighting synergies 59<br/><br/>2.2.3. Discussions 65<br/><br/>Part 2. PE2I, or How to Model Synergies 67<br/><br/>Chapter 3. Design of a Joint Diagnosis Dedicated to SMEs: The PE2I 69<br/><br/>3.1. The methodological framework 69<br/><br/>3.1.1. The methodological background 70<br/><br/>3.1.2. The methodological tools used 72<br/><br/>3.1.3. PII and PEI as a basis for development 74<br/><br/>3.2. The construction of the PE2I 78<br/><br/>3.2.1. Step 1: create a maturity profile 78<br/><br/>3.2.2. Step 2: weighting and characterization of the evaluation model using multi-criteria analysis tools 80<br/><br/>3.2.3. Step 3: identify customized improvement paths 84<br/><br/>Chapter 4. Implementation of the PE2I: Test with French SMEs 87<br/><br/>4.1. Experimental panel and methodology 87<br/><br/>4.1.1. Presentation of the panel 88<br/><br/>4.1.2. The conduct of the interviews 89<br/><br/>4.2. Presentation of results and observations 91<br/><br/>4.2.1. Case 1: company 1 91<br/><br/>4.2.2. Case 2: company 2 96<br/><br/>4.2.3. Case 3: company 3 99<br/><br/>4.2.4. Case 4: company 4 103<br/><br/>4.2.5. Case 5: company 5 106<br/><br/>4.2.6. Case 6: company 6 110<br/><br/>4.3. Assessment 113<br/><br/>Chapter 5. Feedback on the PE2I Tool 115<br/><br/>5.1. The advantages and limitations of the PE2I tool 115<br/><br/>5.1.1. A customizable pedagogical representation tool 115<br/><br/>5.1.2. Operational difficulties 117<br/><br/>5.2. Prospects for improvement 120<br/><br/>5.2.1. Operationalizing the evaluation: reconciling the constraints of the field 121<br/><br/>5.2.2. Contextualization of the recommendation system: taking into account differentiating factors 123<br/><br/>5.2.3. Proposing evidence-based recommendations: an operational action plan to promote synergies 126<br/><br/>Conclusion 129<br/><br/>References 141<br/><br/>Index 157 
<br/><br/> DESCRIPTION<br/>The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources. 
<br/><br/><label>ISBN: </label>9781786306203 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business<br/>Small business--Technological innovations<br/>Exports
<br/><br/><label>Dewey Class. No.: </label>658.022  / ENJ