Graves, Philip  <br/><br/>
Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping 

 - London  Nicholas Brealey Publishing  2013 
 - xv, 224 p. 
<br/><br/> The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don’t want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees. 
<br/><br/><label>ISBN: </label>9781857885767 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing research<br/>Consumers--Research<br/>Shopping--Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>658.834  / GRA