TY  - BOOK
AU  - Bruckner, Adri
AU  - Menon, Anjana 
TI  - What's your story?: the essential business storytelling handbook 
SN  - 9780670094875
U1  - 658.45 
PY  - 2021///
CY  - Haryana
PB  - Penguin Random House India Pvt. Ltd.
KW  - Storytelling
KW  - Business communication
KW  - Communication in management
N2  - What’s Your Story?
The Essential Business Storytelling Handbook
Adri Bruckner, Anjana Menon, Marybeth Sandell
Are you trying to build your profile as a leader?

Are you using social media to your advantage?

Is your communication jargon-free?

When do you choose to produce a video or a podcast?

Does your message come through loud and clear?

What’s the future of storytelling, and are you prepared for it?

In a world where people send 500 million tweets a day and upload hundreds of hours of video every minute, how do you get your message across? The secret is to become a good storyteller. With easy-to-follow, effective tools and tips, this book will help you cut through the clutter and plan your communication goals, channels and delivery. Everyone loves a good story, but only a few can tell it well.

Be authentic, be authoritative and be heard!
ER  -