TY  - BOOK
AU  - Bhandari, Trupti
AU  - Bhandari, Arvind 
TI  - Brandvantage: a 12-week master plan for brand leadership and beyond
SN  - 9780670095315
U1  - 659.1 
PY  - 2021///
CY  - Gurugram
PB  - Penguin Random House India Pvt. Ltd.
KW  - Product management
KW  - Branding -- Leadership
KW  - Branding (Marketing)
KW  - Brand loyalty
N2  - In the hyper-cluttered consumer world, unsuspecting brands are heading towards commoditization. With Brandvantage, brands and their custodians now have a platform to catapult to glory. The book gives a vantage perspective based on a unique triple-paradigm:

The hardware of brand competencies built on reimagined fundamentals of marketing. Discover how to gauge brand strength and diagnose problems by reading data transversally to turn around a declining brand or propel a steady brand to new heights. Learn how to position your brand uniquely in a super-competitive environment. Get tips on understanding your consumer to segment and communicate with high resonance, and create an engagement world with the mystique of a cult brand.
The software of managerial skills, based on the ‘STRIVES’ framework, required to navigate the volatile corporate world successfully.
The hitherto unspoken world of office art that facilitates the interplay between the hardware and software, bringing brand advantage to fruition.

Peppered with live examples and case studies, based on their personal experience spanning over four decades of building iconic brands, Trupti and Arvind bring to you twelve weeks of carefully crafted steps to brand leadership. Grab the advantage to create your cult brand with Brandvantage
ER  -