TY  - BOOK
AU  - Moorthi, Y. L. R.
TI  - Brand management: the Indian context
SN  - 9788125914273
U1  - 658.8270954 
PY  - 2018///
CY  - New Delhi
PB  - Vikas Publishing House Pvt. Ltd.
KW  - Brand name products--Management
KW  - Health products--Marketing
KW  - Product management
N1  - 1. Brand Success
2. Brand Equity
3. Brand Extension
4. Brand Personality
5. Brand Repositioning
N2  - Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand personality and brand repositioning.
The book targets product/brand managers, senior and middle level marketing managers and postgraduate students of management
ER  -