TY  - BOOK
AU  - Lilien, Gary L.
AU  - Kotler, Philip
AU  - Moorthy, K. Sridhar
TI  - Marketing models
SN  - 9788120314757
U1  - 658.8 
PY  - 2019///
CY  - New Delhi
PB  - PHI Learning Pvt. Ltd.
KW  - Marketing - Management
N2  - Description:

Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets. It describes some of the important developments in marketing theory which help analyse marketing issues more effectively
ER  -