Lilien, Gary L. <br/><br/>
Marketing models 

 - New Delhi  PHI Learning Pvt. Ltd.  2019 
 - xv, 803 p. 
<br/><br/> Description:<br/><br/>Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets. It describes some of the important developments in marketing theory which help analyse marketing issues more effectively. 
<br/><br/><label>ISBN: </label>9788120314757 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / LIL