TY  - BOOK
AU  - Boire, Richard
TI  - Data mining for managers: how to use data (big and small) to solve business challenges
SN  - 9781349487868
U1  - 658.056312 
PY  - 2014///
CY  - New York
PB  - Palgrave Macmillan
KW  - Management--Computer programs
KW  - Data mining
N2  - Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes
ER  -