TY  - BOOK
AU  - Irai Anbu, V.
TI  - Effective communication the kambar way
SN  - 9789387925625
U1  - 294.5922 
PY  - 2018///
CY  - New Delhi
PB  - Viva Books Private Ltd.
KW  - Ramayana (Kambar)
KW  - Business Communication
N2  - About the Book: Effective Communication: The Kambar Way Kamba Ramayanam is an immortal epic by the iconic Tamil poet Kambar. This Tamil version of the Ramayana story, woven into the very fabric of Indian culture, is marked by incomparable poetic allure and lyrical finesse. Embedded in the poetic charm are reflections of major Management concepts. The significant presence of non-verbal communication in this epic has been beautifully presented in this seminal work, with a sensitive capture of characters and situations. A notable interdisciplinary link, between a literary classic and the principles of Management science
ER  -