Hisrich, Robert D. <br/><br/>
Entrepreneurship 

 - 11th 
 - Chennai  McGraw Hill Education (India) Pvt. Ltd.  2020 
 - xxiv, 558 p. 
<br/><br/>Table of content<br/><br/>Part 1: The Entrepreneurial Perspective<br/>1. The Entrepreneurial Mind-Set <br/>2. Indian Startup Ecosystem <br/>3. Corporate Entrepreneurship <br/>4. Generating and Exploiting New Entries <br/><br/><br/>Part 2: From Idea to the Opportunity<br/>5. Creativity and the Business Idea <br/>6. Identifying and Analyzing Domestic and International Opportunities <br/>7. Protecting the Idea and Other Legal Issues for the Entrepreneur <br/><br/><br/>Part 3: From the Opportunity to the Business Plan<br/>8. The Business Plan: Creating and Starting the Venture <br/>9. The Marketing Plan<br/>10. The Organizational Plan <br/>11. The Financial Plan <br/><br/><br/>Part 4: From the Business Plan to Funding the Venture<br/>12. Sources of Capital <br/>13. Informal Risk Capital, Venture Capital, and Going Public <br/><br/><br/>Part 5: From Funding the Venture to Launching, Growing, and Ending the New Venture<br/>14. Strategies for Growth and Managing the Implications of Growth <br/>15. Accessing Resources for Growth from External Sources <br/>16. Succession Planning and Strategies for Harvesting and Ending the Venture<br/><br/><br/>Part 6: Cases<br/>Case 1: SIRJ Foods Private Limited—Resetting the Objectives <br/>Case 2: MyGate–Simplify Check-ins Everywhere <br/>Case 3: Beijing Sammies <br/>Case 4: Intelligent Leisure Solutions <br/>Case 5: Udaan–The Fastest Indian Unicorn <br/>Case 6: Neomed Technologies <br/>Case 7: Mayu LLC <br/>Case 8: Rivigo–The Relay Trucking Model<br/>Case 9: BYJU’S–The Edtech Unicorn <br/>Case 10: Tire Valet–A Mobile Tire Company <br/><br/><br/>Index 
<br/><br/> OVERVIEW<br/>Entrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagogical features along with mention of important websites assist readers to reinforce key topics and get started. Comprehensive book-end cases give in-depth insights and address the dynamics of todays’ entrepreneurial challenges. While striking a fine balance between theory and practice, the text attributes special focus on the Indian context to improve the comprehension of concepts for the Indian audience. 
<br/><br/><label>ISBN: </label>9789390113309 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurship
<br/><br/><label>Dewey Class. No.: </label>338.04  / HIS