TY  - BOOK
AU  - Rentz, Kathryn
AU  - Lentz, Paula
AU  - Das, Anupam
TI  - Business communication: a problem solving approach
SN  - 9789390185832
U1  - 658.45 
PY  - 2020///
CY  - Chennai
PB  - McGraw Hill Education (India) Pvt. Ltd.
KW  - Business communication
KW  - Commercial correspondence
KW  - Business report writing
KW  - Business writing
N1  - Table of content

PART 1: Communication in the World of Work
Chapter 1: Communicating in the Workplace
Chapter 2: Writing Effectively for Your Audience, Purpose, and Medium


PART 2: Essential Components of Business Communication
Chapter 3: Designing Documents with Visual Appeal
Chapter 4: Communicating with Visuals
Chapter 5: Crafting Effective Sentences and Paragraphs
Chapter 6: Building Positive Relationships through Communication
Chapter 7: Communicating across Cultures


PART 3: Structures and Strategies for Common Business Documents
Chapter 8: Writing Good-News and Neutral Messages
Chapter 9: Writing Bad-News Messages
Chapter 10: Writing Persuasive Messages and Proposals
Chapter 11: Researching and Writing Reports
Chapter 12: Creating the Right Type of Report


PART 4: Strategies for Oral Communication and the Job Search
Chapter 13: Delivering Business Presentations and Speeches
Chapter 14: Putting Interpersonal Communication Skills to Work in Conversations
and Meetings
Chapter 15: Communicating in the Job Search


Reference Chapters (on the web)
A: Correctness of Communication
B: Documentation of Sources


Appendix A: The Power of Attention and Mindfulness
Appendix B: Internet-Mediated Organizational Communication
Appendix C: Computer-Supported Collaborative Case Study Exercise
Appendix D: Critical Crisis Communication
Appendix E: On Making an Impactful Speech


N2  - OVERVIEW
Business is all about solving problems, and communication is part of every solution. Business Communication: A Problem-Solving Approach is a unique textbook designed to help readers approach communication tasks with an analytical, creative mindset. Combining the fundamentals of clear communication with visual rhetoric and critical thinking, this book equips students for a successful professional journey while keeping them focused on the essentials. Additionally, with the help of business and management cases in the Indian context, it helps the Indian students grasp the contemporary issues of business communication effectively.




KEY FEATURES
• Focuses on three fundamental components of business communication: clear communication, visual rhetoric, and critical thinking
• Presents the basics of communication in an engaging, efficient, and visually friendly text
• Follows a ‘glocal’ approach by including five comprehensive appendices in the Indian context
• Unique pedagogical elements, such as From the Tech Desk, Communication Matters, You Make the Call, Problem-Solving Challenge, etc.
• Bonus study material in form of free to access web reference chapters
ER  -