TY  - BOOK
AU  - Kapoor, Jagdeep
TI  - 9 brand shaastras: nine successful brand strategies to build winning brands
SN  - 9788132102298
U1  - 658.827 
PY  - 2009///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd
KW  - Brand Management
KW  - Customer relations
N1  - PrefaceThe Nine Brand Shaastras The Need Shaastra: Brand Category Growth Strategy The Seed Shaastra: Brand Idea Growth Strategy The Heed Shaastra: Brand Awareness Growth Strategy The Deed Shaastra: Brand Trials Growth Strategy The Feed Shaastra: Brand Repeats Growth Strategy The Speed Shaastra: Brand Sales Growth Strategy The Creed Shaastra: Brand Trust Growth Strategy The Breed Shaastra: Brand Market Share Growth Strategy The Exceed Shaastra: Brand Profit Growth Strategy Succeed
N2  - Discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This book with its simple frameworks and immensely practical insights is suitable for marketing professionals. It is also a useful tool-kit for management students and those who wish to learn the art of successful brand building
ER  -