TY  - BOOK
AU  - Cornelissen, Joep
TI  - Corporate communications: a guide to theory and practice
SN  - 9781473953703
U1  - 658.45 
PY  - 2017///
CY  - London
PB  - Sage Publications Ltd.
KW  - Business communication
KW  - Communication in management
N1  - PART 1 - Introduction
  Chapter 1: Defining Corporate Communication    Chapter 2: Corporate Communication in Contemporary Organizations    Chapter 3: Corporate Communication in a Changing Media Environment   
PART 2 - Conceptual Foundations
  Chapter 4: Stakeholder Management and Communication    Chapter 5: Corporate Identity, Branding and Corporate Reputation   
PART 3 - Corporate Communication In Practice
  Chapter 6: Communication Strategy    Chapter 7: Research and Measurement   
PART 4 - Specialist Areas in Corporate Communication
  Chapter 8: Media Relations    Chapter 9: Employee Communication    Chapter 10: Issues Management    Chapter 11: Crisis Communication   
PART 5 - New Developments In Corporate Communication
  Chapter 12: Leadership and Change Communication    Chapter 13: Corporate Social Responsibility (CSR) and Community Relations
N2  - Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. 

With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.

The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers.

Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field
ER  -