TY  - BOOK
AU  - Gupta, Seema
TI  - Digital marketing
SN  - 9789353169787
U1  - 658.872 
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill Education (India) Pvt. Ltd.
KW  - Internet marketing
KW  - Social media
N1  - Table of content

Chapter 1 Introduction to Digital Marketing
Chapter 2 Display Advertising 
Chapter 3 Search Engine Advertising
Chapter 4 Social Media Marketing
Chapter 5 Facebook Marketing
Chapter 6 LinkedIn
Chapter 7 Twitter Marketing
Chapter 8 Emerging Platforms
Chapter 9 Mobile Marketing
Chapter 10 Search Engine Optimization
Chapter 11 Digital Analytics
Chapter 12 Video Marketing


Web Chapters
Chapter 13 Online Reputation Management
Chapter 14 Technological Advancements in Digital Marketing
N2  - OVERVIEW
Built to focus on what matters most in today’s high-tech, globalised world, the second edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with images for better understanding of the workings of the most popular digital marketing platforms and a plethora of Pedagogical features aid easy understanding and retention of concepts and applications
ER  -