TY  - BOOK
AU  - O'Guinn, Thomas Clayton
AU  - Semenik, Richard J.
AU  - Allen, Chris T.
AU  - Scheinbaum, Angeline Close
TI  - Advertising and integrated brand promotion
SN  - 9789386668639
U1  - 659.1 
PY  - 2019///
CY  - New Delhi
PB  - Cengage Learning India Pvt. Ltd.
KW  - Advertising
KW  - Advertising media planning
KW  - Branding (Marketing)
N2  - Advertising and Integrated Brand Promotion with CourseMate 7th Edition Show your students how good advertising is the result of hard work and careful planning with the exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E from leading authors Oand'Guinn/Allen/Semenik/Close. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Todayand's most contemporary ads and exhibits help provide the innovative, integrated learning experience your students need for advertising results and business success. A comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional
ER  -