Holt, David H. <br/><br/>
Entrepreneurship: new venture creation 

 - New Delhi  Pearson India Education Services Pvt. Ltd.  2020 
 - xix, 553 p. 
<br/><br/>Table of Content<br/>"Chapter 1: Entrepreneurship and New Venture Opportunities<br/>Chapter 2: Entrepreneurship and Innovation<br/>Chapter 3: Small Business and Corporaate Entrepreneurship - Contrasting Enterprises<br/>Chapter 4: A model for New Ventures - Feasibility Planning<br/>Chapter 5: The Product Concept and Commercial Opportunites<br/>Chapter 6: Product Protection - Patents, Trademarks, and Copyrights<br/>Chapter 7: Services - The Human Side of Enterprise<br/>Chapter 8: Marketing Reserach for New Ventures<br/>Chapter 9: Marketing - Functions and Strategies<br/>Chapter 10: International Markets: New Venture Opportunities<br/>Chapter 11: The Entrepreneurial Team and Business Formation<br/>Chapter 12: Business Acquisitions and Franchising<br/>Chapter 13: Financial Resources for New Ventures<br/>Chapter 14: Managing Growth and Transition<br/>" 
<br/><br/> Entrepreneurship is aimed at helping students transform their entrepreneurial dreams into reality. The book is organized in a way that will help readers explore the nature of entrepreneurship, provides models for new venture creation, and describes ways to help entrepreneurs succeed. Part One, consisting of four chapters, establishes a foundation for the course. Part Two, comprising three chapters, describes product development, legal protection of innovations, and the human side of enterprise in services. Part Three, which again has three chapters, concentrates on market research and development. Part Four, comprising four chapters, emphasizes the roles of entrepreneurs in their organizations. 
<br/><br/><label>ISBN: </label>9789332568730 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurship
<br/><br/><label>Dewey Class. No.: </label>338.04  / HOL