Strategic management: creating competitive advantages
- Chennai McGraw Hill Education (India) Pvt. Ltd. 2021
- Various pages
PART 1 STRATEGIC ANALYSIS
1 Strategic Management: Creating Competitive Advantages 2 Analyzing the External Environment of the Firm: Creating Competitive Advantages 3 Assessing the Internal Environment of the Firm 4 Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources
PART 2 STRATEGIC FORMULATION
5 Business-Level Strategy: Creating and Sustaining Competitive Advantages 6 Corporate-Level Strategy: Creating Value through Diversification 7 International Strategy: Creating Value in Global Markets 8 Entrepreneurial Strategy and Competitive Dynamics
PART 3 STRATEGIC IMPLEMENTATION
9 Strategic Control and Corporate Governance 10 Creating Effective Organizational Designs 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization 12 Managing Innovation and Fostering Corporate Entrepreneurship
Strategic Management: Text and Cases, now in its ninth edition, continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. The book provides examples from management practice and societal themes, including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics, to make the content relevant and present a balanced outlook in all the fields. It draws on the latest research done by management scholars and insights from executives to balance accessibility with rigor