TY - BOOK AU - Fradin, David TI - Successful product design and management toolkit SN - 9788126564996 U1 - 658.5752 PY - 2019/// CY - New Delhi PB - Wiley India Pvt. Ltd. KW - Product Engineering KW - Business Skills KW - Product Market Strategy N1 - Table of content Program Curriculum Module 1: Introduction to Successful Management of Products Topic 1.1: What Must Products Have to Succeed? Topic 1.2: History of the Management of Products? Topic 1.3: What Distinguishes Products and what is Services? Topic 1.4: Business Model and Canvas Highlight 1: Successful Management of Products in Startups Topic 1.5: Product Management Lifecycle and Framework Topic 1.6: Product Management Competencies Competencies Topic 1.7: What Makes a Customer Centric Organization? Topic 1.8: Role of Values and Vision Topic 1.9: Understanding the Customer Journey Topic 1.10: The Changing Business Environment Creating Insanely Great Customers Topic 1.11: Systems and Tools for Product Management Highlight 2: Careers in the Successful Management of Products Module 2: Product Market Strategy Topic 2.1: Building a Product Market Strategy Topic 2.2: The Value of Do Topic 2.3: How To Define A Do Topic 2.4: Information Gathering:Market Research Topic 2.5: Going to Development:Process and Innovation Topic 2.6: Discover New Markets and Market Growth Topic 2.7: Value Proposition Highlight 1: Writing Product Description Topic 2.8: Personas Topic 2.9: Market Adoption Cycles Topic 2.10: Markets and Market Segments Topic 2.11: Total Available (Addressable) Market (TAM) Topic 2.12: Target Markets Topic 2.13: Competitive Environment Topic 2.14: Product Positioning Topic 2.15: Product Roadmaps Topic 2.16: Product Portfolios Topic 2.17: Strengths, Weaknesses, Opportunities and Threats (SWOT) Topic 2.18: Penetrating Existing and New Markets Topic 2.19: Channels, Partners and Affiliates Topic 2.20: Training for Sales, Marketing, Distribution, Channels, Partners,Affiliates, Operations, Support and Service Topic 2.21: Cost and Pricing Strategy and Business Model Topic 2.22: Sales Forecasting Topic 2.23: Budgeting, Expense Control and Return-On-Investment Topic 2.24: Intellectual Property Highlight 2: The Product Market Strategy Plan Module 3: Marketing Topic 3.1: Marketing and Marketing Plan Topic 3.2: Understanding Market Differences Topic 3.3: Marketing Strategies and the 11 Ps Topic 3.4: Marketing and Generating Leads Online Topic 3.5: The Media Mix Topic 3.6: Messaging and Content Topic 3.7: Packaging, Bundling and Promotions Topic 3.8: Marketing Communications Topic 3.9: Managing Budgets, Schedules and Metrics Highlight: Developing a Marketing Plan Module 4: Business Skills Topic 4.1: Persuasive Communication Topic 4.2: Impactful Presentations Topic 4.3: Expanding Networks Topic 4.4: Negotiation and Mediation Topic 4.5: Program Management Topic 4.6: Basic Data Analysis Module 5: User Experience and User Interface Topic 5.1: User Experience in Mobile Topic 5.2: User Interface Module 6: Product Engineering Topic 6.1: Prioritization Features and Kano Analysis Topic 6.2: Product Research And Development Topic 6.3: Agile Product Development Methodologies Topic 6.4: Agile Roles and Scrum Methodology Topic 6.5: Agile Development Planning Topic 6.6: Agile Development Key Metrics Topic 6.7: Testing in Agile Product Development Topic 6.8: Importance & Types Of Product Testing Topic 6.9: Managing Beta Programs Module 7: Product Support Topic 7.1: Product Support Topic 7.2: Importance of Documentation Possible Product Ideas for Your Case Studies N2 - Successful Product Design and Management Toolkit covers most of these competencies. It is a comprehensive toolkit with various templates and frameworks for efficient management of products (and services) to exponentially enhance the possibilities of success. It is a necessary guide for all those involved in product success, with special attention to product managers. The book provides a hands-on tour of David’s product management lifecycle, starting from product strategy to marketing, user experience, and pricing strategy ER -