TY  - BOOK
AU  - Petersen, Craig H.
AU  - Lewis, W. Cris
AU  - Jain, K. Sudhir
TI  - Managerial economics
SN  - 9788177583861
U1  - 330  
PY  - 2016///
CY  - New Delhi
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Managerial economics
N1  - Table of Content
PART I: GETTING STARTED
Introduction to Managerial Economics
Basic Training
PART II: DEMAND
Demand Theory and Analysis
Regression Techniques and Demand Estimation
Business and Economic Forecasting
PART III: PRODUCTION AND COSTS
Production Theory and Analysis
Cost Theory and Analysis
Linear Programming
PART IV: MARKET STRUCTURE
Perfect Competition and Monopoly
Monopolistic Competition, Oligopoly, and Barriers to Entry
Game Theory and Strategic Behavior
PART V: PRICING DECISIONS
Pricing of Goods and Services
Pricing and Employment of Inputs
PART VI: RISK AND CAPITAL BUDGETING
Risk and Decision Making
Capital Budgeting
PART VII: TECHNOLOGICAL CHANGE, LOCATION THEORY AND TAXATION
Technological Change in a Global Economy
Locating the Firm in a Global Economy
Taxes and Decision Making
N2  - Managerial Economics offers a lively presentation of analytical and empirical tools for managerial decision-making. This edition increases the emphasis on managerial applications with more problems, case studies, and questions.



With this book, students will not only receive a complete and rigorous introduction to the basic principles of microeconomics, but also learn how the application of economic theory can improve decision making
ER  -