TY  - BOOK
AU  - Geetika
TI  - Managerial economics
SN  - 9789387067622
U1  - 330 
PY  - 2022///
CY  - Chennai
PB  - McGraw Hill Education (India) Pvt. Ltd.
KW  - Managerial economics
N1  - Table of content

1. Basic Concepts and Principles
2. Theory of Firm
3. Consumer Preferences and Choice
4. Demand and Supply Analysis
5. Elasticities of Demand and Supply
6. Demand Forecasting
7. Cost and Revenue
8. Production Analysis
9. Financial Evaluation of Long-Term Projects
10. Perfect Competition
11. Monopoly and Monopsony
12. Monopolistic Competition
13. Oligopoly
14. Choice under Uncertainty and Game Theory
15. Product Pricing
16. Input Pricing
17. Externalities, Public Goods and Role of Government
18. Macroeconomic Phenomena
19. National Income
20. Money Supply, Inflation and Unemployment
21. Business Cycles
N2  - Managerial Economics, 3e, provides a detailed introduction of economic concepts to management students. It illustrates the technique of systematic problem solving and taking effective decisions by applying concepts of economics in different situations. With its unique integrative approach, this revised edition covers the recent developments in the interdisciplinary fields related to economics and business such as Demonetization, Jio case study, Patanjali, restriction on H1B visa, GST, Highlights of Budget 2017, and many more
ER  -