TY  - BOOK
AU  - Kashyap, Pradeep
TI  - Rural marketing
SN  - 9789332543607
U1  - 658.8 
PY  - 2022///
CY  - New Delhi
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Rural Marketing
N1  - Chapter 1 The Call of Rural India


Chapter 2 The Rural Marketing Environment


Chapter 3 Rural Consumer Behaviour


Chapter 4 Rural Marketing Research


Chapter 5 Segmenting and Targeting Rural Markets


Chapter 6 Product Strategy


Chapter 7 Pricing Strategies


Chapter 8 Distribution in Rural Markets


Chapter 9 Communication Strategies for Rural Markets


Chapter 10 Rural Services Marketing


Chapter 11 Marketing in Small Towns


Chapter 12 Role of Government in Rural India


Chapter 13 The Future of Rural Marketing"
N2  - The first edition of Rural Marketing was published in 2005—a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available. The subsequent and unimaginable changes in rural India in the last decade prompted the need of a revised edition to make the book more relevant to the evolving rural marketing needs and challenges.

The present edition, while retaining the key strengths of the previous edition, builds on it by introducing new material relevant for today's readers. The pedagogy of the book has been expanded to make learning easier and more interesting. It includes learning objectives, chapter opening vignettes, snapshots, memo boxes and many more features
ER  -