Keegan, Warren J. <br/><br/>
Global Marketing 

 - 8th 
 - New Delhi  Pearson India Education Services Pvt. Ltd.  2022 
 - xxviii, 476 p. 
<br/><br/>Table of Content<br/>I. Introduction and Overview<br/>1. Introduction to Global Marketing<br/><br/>II. The Global Marketing Environment<br/>2. The Global Economic Environment<br/>3. The Political, Legal, and Regulatory Environments of Global Marketing<br/>4. The Global Cultural Environment<br/><br/>III. Analyzing and Targeting Global Market Opportunities<br/>5. Global Customers<br/>6. Global Marketing Information Systems and Research<br/>7. Segmentation, Targeting, and Positioning<br/><br/>IV. Global Marketing Strategy<br/>8. Global Entry and Expansion Strategies<br/>9. Competitive Analysis and Strategy<br/><br/>V. Creating Global Marketing Programs<br/>10. Product Decisions<br/>11. Pricing Decisions<br/>12. Global Marketing Channels<br/>13. Global Integrated Marketing Communications<br/><br/>VI. Managing the Global Marketing Program<br/>14. Global Organization and Leadership: Managing the Global Marketing Effort<br/>15. The Future of Global Marketing<br/>  
<br/><br/> Global Marketing Management, Eighth Edition, presents the latest developments in global marketing within the context of the whole organization, making internal and external connections where appropriate for a deeper understanding of global business from a managerial point of view. 
<br/><br/><label>ISBN: </label>9789332584327 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global marketing
<br/><br/><label>Dewey Class. No.: </label>658.84  / KEE