TY  - BOOK
AU  - Gupta, Sonia
TI  - International business
SN  - 9789339203085
U1  - 658.049 
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill Education (India) Pvt. Ltd.
KW  - International business
N1  - Table of content

1.      Introduction to International Business

2.      International Business Environment: An Overview

3.      Cultural Environment of International Business

4.      International Business – Recent Trends in Size and Growth

5.      Theories of International Business

6.      Modes of International Business

7.      Globalization

8.      Multinational Corporations

9.      National Regulation of International Business

10.  Multilateral Regulation of Trade and Investment

11.  Regional Economic Integration

12.  Conflicts and Negotiations in International Business

13.  The Foreign Exchange Market

14.  Foreign Direct Investment - Theories and Framework

15.  Management of Foreign Exchange Rate and Interest Rate Risk

16.  International Financial Institutions and Liquidity

17.  International Investment and Financing Strategy

18.  International Taxation and Accounting

19.  Balance of Payments

20.  Organization, Control and Evaluation of International Business

21.  Global Strategic Management

22.  Host Country Heterogeneity and International Business Strategy

23.  Global Technology Management & Global E-Business

24.  Export Import – Procedure, Documentation and Promotion

25.  International Marketing

26.  Global Brand Management

27.  International Operations Management & Logistics Management

28.  International Human Resource Management

29.  Ethics in International Business

30.  Future of International Business
N2  - International Business has been designed to provide its readers all the basic concepts of the subject in a simple and succinct manner. With its logical approach towards the subject, it gradually guides the readers from elementary to complex concepts. The textbook covers contemporary topics such as 10-P Model of Global Strategic Management, 5-E Model of change in International Business, Bilateral Trade Relations of EU and BRICS countries, Indo-China as well as India-US trade relations, International Brand Portfolio and many more. This text book not only caters to the needs of the management students, but also stands in good stead as a useful reference for researchers and academicians
ER  -