Gupta, Sonia <br/><br/>
International business 

 - Chennai  McGraw Hill Education (India) Pvt. Ltd.  2018 
 - xxiii, 650 p. 
<br/><br/>Table of content<br/><br/>1.      Introduction to International Business<br/><br/>2.      International Business Environment: An Overview<br/><br/>3.      Cultural Environment of International Business<br/><br/>4.      International Business – Recent Trends in Size and Growth<br/><br/>5.      Theories of International Business<br/><br/>6.      Modes of International Business<br/><br/>7.      Globalization<br/><br/>8.      Multinational Corporations<br/><br/>9.      National Regulation of International Business<br/><br/>10.  Multilateral Regulation of Trade and Investment<br/><br/>11.  Regional Economic Integration<br/><br/>12.  Conflicts and Negotiations in International Business<br/><br/>13.  The Foreign Exchange Market<br/><br/>14.  Foreign Direct Investment - Theories and Framework<br/><br/>15.  Management of Foreign Exchange Rate and Interest Rate Risk<br/><br/>16.  International Financial Institutions and Liquidity<br/><br/>17.  International Investment and Financing Strategy<br/><br/>18.  International Taxation and Accounting<br/><br/>19.  Balance of Payments<br/><br/>20.  Organization, Control and Evaluation of International Business<br/><br/>21.  Global Strategic Management<br/><br/>22.  Host Country Heterogeneity and International Business Strategy<br/><br/>23.  Global Technology Management & Global E-Business<br/><br/>24.  Export Import – Procedure, Documentation and Promotion<br/><br/>25.  International Marketing<br/><br/>26.  Global Brand Management<br/><br/>27.  International Operations Management & Logistics Management<br/><br/>28.  International Human Resource Management<br/><br/>29.  Ethics in International Business<br/><br/>30.  Future of International Business 
<br/><br/> International Business has been designed to provide its readers all the basic concepts of the subject in a simple and succinct manner. With its logical approach towards the subject, it gradually guides the readers from elementary to complex concepts. The textbook covers contemporary topics such as 10-P Model of Global Strategic Management, 5-E Model of change in International Business, Bilateral Trade Relations of EU and BRICS countries, Indo-China as well as India-US trade relations, International Brand Portfolio and many more. This text book not only caters to the needs of the management students, but also stands in good stead as a useful reference for researchers and academicians. 
<br/><br/><label>ISBN: </label>9789339203085 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business
<br/><br/><label>Dewey Class. No.: </label>658.049  / GUP