TY  - BOOK
AU  - Paz, Jon 
AU  - Kelley, TJ
TI  - Salesforce service cloud for dummies
SN  - 9788126555383
U1  - 658.812 
PY  - 2015///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Cloud computing
KW  - Customer services
KW  - Salesforce (Online service)
KW  - Customer relations--Management--Data processing
N2  - Description
Salesforce Marketing Cloud For Dummies will help you make the most of your investment in this exciting digital marketing suite of products. Use Salesforce Marketing Cloud to personalize your customers' journey, whether they are visiting you on the web, via their mobile device, or on Facebook. Discover how you can set-up and establish the data sets that are most important to your job function, use the robust e-mail tool for your direct marketing campaign, engage your customers on mobile devices, and use predictive intelligence to achieve optimal engagement across the customer journey
ER  -