Charan, Ram <br/><br/>
Rethinking competitive advantage: new rules for the digital age 

 - London  Penguin Books Ltd.  2021 
 - xv, 202 p. 
<br/><br/> How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.<br/><br/>Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate 'ecosystems', to the way they approach team organisation and moneymaking. And he outlines how to use these rules to transform your business, starting today. 
<br/><br/><label>ISBN: </label>9781847943477 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizational change<br/>Competition<br/>Consumer satisfaction<br/>Technological innovations
<br/><br/><label>Dewey Class. No.: </label>658.4062  / CHA