Business economics
- 2nd
- London Oxford University Press 2013
- xxiv, 492 p.
Table of contents
Chapter 1. Introduction Chapter 2. Thinking like an economist Chapter 3. The fundamental economic problems Chapter 4. Demand Chapter 5. Costs and revenues Chapter 6. Supply Chapter 7. Markets Chapter 8. Market analysis: shares, currency, and labour markets Chapter 9. Perfect competition, monopoly and price discrimination Chapter 10. Imperfect competition and alternative theories of the firm of the firm Chapter 11. Market failures and imperfections Chapter 12. Macroeconomics Chapter 13. Government macroeconomic policy Chapter 14. Macroeconomic issues: unemployment and inflation Chapter 15. Macroeconomic issues: Growth and balance of payments Chapter 16. International business and trade
Featuring top practitioners from organizations including Deloitte, PricewaterhouseCoopers, Simon-Kucher & Partners and Mission Burrito, Business Economics offers students real insight into how economics is used in business and why it is relevant to their future careers.
Suitable for: Featuring top practitioners from organizations including Deloitte, PricewaterhouseCoopers, Simon-Kucher & Partners and Mission Burrito, Business Economics offers students real insight into how economics is used in business and why it is relevant to their future careers.