Chritton, Susan
Personal branding for dummies
- New Delhi Wiley India Pvt. Ltd. 2012
- xx, 340 p.
Description
Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark. Topics include:
• Using different organizations and associations to increase visibility and exposure to both clients and competitors.
• Making the most of networking--from business cards to resumes.
• Tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand.
9788126538737
Branding (Marketing)
Public relations
Success in business
650.1 / CHR