Husemann-Kopetzky, Markus <br/><br/>
Handbook on the psychology of pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know<br/> 

 - USA  Pricing School Press  2018 
 - 186 p. 
<br/><br/> This book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver. 
<br/><br/><label>ISBN: </label>9783947897001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing<br/>Pricing--Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>658.8  / HUS