TY  - BOOK
AU  - Harvard Business Review Press
TI  - Marketer's toolkit: the 10 strategies you need to succeed
SN  - 9781591397625
U1  - 658.802 
PY  - 2006///
CY  - Bostan
PB  - Harvard Business Review Press
KW  - Marketing
KW  - Strategic planning
N2  - Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportunities into profits.

The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips
ER  -