Dwivedi , Nimish V. <br/><br/>
Marketing chronicles: a compendium of global and local marketing insights from the pre-smartphone and post-smartphone eras 

 - Chennai  Notion Press Media Pvt Ltd.  2017 
 - xv, 135 p. 
<br/><br/> From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners. Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations. Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics. https://notionpress.com/read/marketing-chronicles 
<br/><br/><label>ISBN: </label>9781947949157 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Investing<br/> Business
<br/><br/><label>Dewey Class. No.: </label>658.8  / DWI